Last night, an exciting crowd of #MadTech startups dined at The Clerk and Well in Farringdon. We partnered with Collider to host this dinner, and welcomed at the table many of the wonderful startups that Collider supports.
In case you were wondering, #MadTech is the new #AdTech (keep up!) and relates to marketing and advertising technology businesses. Collider, the accelerator dedicated to startups which help brands understand, engage with and sell to customers, are leading the #MadTech revolution and TableCrowd are firmly on board!
Rose Lewis, co-founder of Collider was at dinner and we also welcomed >>
Seenit – they have a platform for brands and organisations to co-create video content with their employees, fans, journalists and experts from around the world.
Sumo Insight - an effective way to capture consumer opinions at the time they are formed though mobile.
LivingLens – they make film and video searchable by indexing the spoken word and they provide an easy way to cut clips.
Stash Metrics – they offer some very smart social media monitoring and analytics tools.
MyBeautyCompare – one part of their offering is a b2b data solution that helps brands better understand purchasing behaviour in the beauty sector.
Miappi – provide very cool tools that can be used at events, in apps and on websites to collate and dynamically display content from all social channels.
SoPost – uses social media to provide a new way for brands to offer real and digital product trials and gifts.
Rezonence – they have invented FreeWall® with a mission to help publishers increase revenue and advertisers to truly engage with audiences across all digital channels.
Each startup invited a journalist and we welcomed reporters and editors from: Strategy Eye, PR Moment, Marketing Magazine, Exchange Wire and Impact Magazine/Research Live.
A few snippets from the evening:
This was our first dinner for the #adtech #madtech sector and we’re looking forward to more. To see all our upcoming dinners, take a look here.
Proud to partner with international law firm, Taylor Wessing.