5 tips on how to grow a business

ross-nofundingFollowing our fundraising dinner with Ross Williams, CEO of Venntro, we’ve got some extra-special tips on how to grow your business. Ross famously grew his empire from next to nothing, and here are some of his tips on how to achieve similar success:

  1. 90% marketing, 10% product. You might have an amazing idea, but how are you going to acquire users?
  2. Make your partners pay for the marketing. This is how we grew White Label Dating – we incurred the risk onto them.
  3. Think about corporate venturing. Look to partner with a company who’s got your customers already.
  4. Credit cards and loans are still viable. Be warned: you might have to remortgage your house!
  5. Start small. Don’t try to build a £50m business the first time – don’t get obsessed with the big figure to start with.

And a final word from our award-winning entrepreneur:

There are no overnight success stories. Our society today is obsessed with ‘rags to riches’ tales. In reality, success takes time, and hard work.

Good luck!

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