Archives for category: Health and Beauty

beautybloggerSo you’re a new brand with some fabulous products that you can’t wait to promote. You know that a feature on a prominent beauty blog will give you excellent exposure and is an essential marketing tool. But how do you get your brand featured?

Hayley Carr, aka London Beauty Queen, shared some of her essential dos and don’t for contacting a beauty blogger, and building an audience that supports your brand, at MyBeautyMatches’ Digital Beauty dinner last week (check out the full post here). No doubt, you’ll be on a beauty blog in no time!

The Do’s

  • Build a community. Make sure you’re having conversations or saying thank you. Answer questions and respond to tweets.
  • Create ‘passion points’. Be it cleansers, lipsticks or Back to the Future, get passionate!
  • Drip-feed information, so that you’re creating a bigger picture.
  • Target different audiences with different messages. Don’t put the same content on each channel. People inevitably follow you on different platforms. For example, Instagram is more behind-the-scenes and inspirational. Different networks have different purposes.
  • Engage in conversation.

The Don’ts

  • It’s not all about you – nobody likes a show-off. Social media is about conversations, and engaging with your customers. Limit self-promotion and use your social media platforms to share worthwhile content with your followers and garner their interest through interacting with them first-hand.
  • Don’t assume! Don’t assume that just because you’ve got something to offer, they’ll be pleased to help.
  • Don’t shout. Understand that there’s a time and a place.
  • Don’t only schedule content. You should be responding to content. It’s important to say thank you when people retweet. Be reciprocal.
  • Don’t only rely on giveaways as you’ll end up with a follower-base who just want freebies. Be careful about how much you rely on competitions and giveaways.

If you’re looking for more tips on how to promote your brand and even get into the glossy’s take a look at Sarah Jossel’s top tips here.

We finished our jam-packed week of dinners with MyBeautyMatches’ latest Digital Beauty dinner and our Tech Stories dinner with Blaze’s founder on creating ultimate products for urban cyclists. If you haven’t done so already, please do check out the highlights from the first three dinners we had this week here.

avenue Digital Beauty dinner – the dos and don’ts of creating your own brand
We dined in the sumptuous surroundings of Pall Mall restaurant, The Avenue, and it was the perfect setting to an exciting evening of debate and discussion surrounding beauty blogging. We were joined by both Hayley Carr, aka London Beauty Queen, and Nidhima Kohli from, they both shared an insight into what retail websites and beauty bloggers expect from new brands.

New beauty brands, take note! This is what Nidhima advises to new brands who are seeking to be stocked on a retail website…

  1. Build your brand profile and presence before you approach a retailer.
  2. We believe there are too many brands out there and we want to know which products are of high quality.
  3. Everyone claims that their product is the best thing – so make sure you are clear when you are approaching blogs.
  4. When approaching retailers, your email should contain:
        > How many products you have
        > Where you are listed
        > How long you have been trading
        > An attachment
        > Your USP, e.g. ” X number of women loved it…”

To find out from Hayley Carr on her tips for new brands approaching beauty bloggers, check out this post.

blazeDine with Emily Brooke from Blaze, creating ultimate products for urban cyclists
Also on Wednesday night, on the other side of town, we were at dinner with our speaker Emily Brooke, founder and CEO of Blaze. Emily shared her fascinating tale about how she got into got into her business after several attempts by her parents, incubators etc to push her in other directions. She spoke about what drives her and how to deal with constant suggestions from others as to the direction the company should go in. Emily’s philosophy on pivoting is as follows:

Always focus on the end goal…it makes difficult short term decisions easier to make.

Our speakers this week were joined by: MyBeautyMatches, Atosho, Janiro Ltd, The Hut Group, Type the Hype, Fighting Fifty, Mrs Jonas Recommends, Beauty Seen, Qmarkets, Coppr, Khunu Limited, Williams Powell, and Space Synapse amongst others.

Special thanks to Nidhima Kohli, Hayley Carr and Emily Brooke.

dinnerNext week is incredibly busy at TableCrowd – it is crammed and bursting full of dinners. Let’s repeat that: Next week is busy. Immensely busy! We have dinners covering everything from mobile marketing, PropertyTech and promoting your own brand to tech stories and London FoodTech Week. Take a look now and see which dinners are for you.

The future of mobile marketing with Oisin Lunny
Dine with Oisin Lunny and discuss the future of mobile marketing. With 20+ years experience in content and technology, experience with Global Management and Board Level roles across digital media, social gaming and mobile, Oisin has a wealth of experience to share. He is a tremendous speaker and has spoken at over 100 media and technology conferences globally including SXSW, and guested on CNN and the BBC.
Dinner is at 6:45pm on Monday 19 October at The Green, Clerkenwell

London FoodTech Week: Tales from the trenches “Successfully crowdfunding your food business”
As part of London FoodTech Week, we have a classic TableCrowd dinner on successfully crowdfunding for your business. We will be joined by Michael Wilkinson – Head of Equity Investments at Crowdcube, Ben Pugh – Founder at FarmDrop, and Oliver Pugh – Founder and CEO at EarlyBird who both successfully funded their businesses using crowdfunding.
Dinner is at 6:45pm on Monday 19 October at The Royal Exchange Grande Cafe, The City

Investment in PropertyTech
Eyal Malinger, the Corporate Development Director at Countrywide PLC, will be sharing insights from his software-engineer-turned-investor perspective, focusing on investments in the property technology sector including the biggest mistakes entrepreneurs make when pitching investment ideas, as well as the things they do well; the benefits and pitfalls of taking an investment from a strategic investor; how to get your startup in front of large corporates when looking for investors or clients, or both; and what the biggest opportunities in the sector currently are.
Dinner is at 6:45pm on Tuesday 20 October at Aubaine Mayfair, West End

Dine with Emily Brooke, founder of Blaze: from vision to prototype to market
As part of our ‘Tech Stories’ series, we are so pleased to welcome to our tables Emily Brooke, founder and CEO of Blaze, who’s created the ultimate product for urban cyclists. Launching with the Blaze Laserlight, a radical innovation set to drastically improve cyclists’ safety. From inception at University, a successful Kickstarter campaign, through to the £1m venture capital raise earlier this year, to their current progress since including having their lights installed on Boris Bikes. They’re selling in over 50 different countries and are stocked in key retailers like Evans; Emily’s achievements are immense and she has a wealth of experience to share with you over dinner.
Dinner is at 6:45pm on Wednesday 21 October at Jamie’s Italian Piccadilly, Soho

Digital Beauty Dinner: The “do’s and don’ts” of promoting your own brand
Join Hayley Carr, beauty blogger and consultant from London Beauty Queen and The 30+ Blog Collective and Nidhima Kohli, the founder of MyBeautyMatches, will be hosting the next digital beauty dinner and covering the “do’s and don’ts” of promoting your own brand. Each speaker will be covering this topic in relation to their knowledge of expertise, so Hayley will discuss everything blogger-related, including promoting your own blog. Nidhima will talk about how to get listed with online retailers and reach your target consumers.
Dinner is at 6:45pm on Wednesday 21 October at The Avenue, Pall Mall

Still hungry for more? Check out the list of upcoming dinners here.

See you soon!


This week, our members have had the pleasure of joining launch dinners, with eToro’s first Traders’ Network dinner hosted by their CEO and Founder, Yoni Assia, and London Beauty Queen’s Hayley Carr celebrating the launch of The 30 Plus Blog Collective over dinner. A great crowd at both dinners, here’s what happened: etorotraderseToro Traders’ Network Dinner
Dining with a group of key players at eToro, a selection of their website’s social traders spent an evening at Mint Leaf Lounge speaking extensively about international trading markets. James Hughes, Chief Market Analyst at eToro provided the after-dinner talk and kept the topic relevant to current news by discussing the differences between China and the UK/US trading markets. With China’s stock market falling through the floor, and being a country that’s a big exporter of goods, it means that they will undoubtedly continue to face struggles.

Some of the more interesting points noted by James were that the US has been applying currency intervention for the last 10 years, shareholders in China make up 90% of the countries population, and that there are decisions being made by non-financial economic workers at the People’s Bank of China – with the effects of these decisions being quite noticeable by those paying attention. eToro will be hosting future dinners for their network of social traders, a great way to hear from those in the know about key stock market trends and predictions.

30plus2Hayley Carr, aka London Beauty Queen, to celebrate her launch of The 30 Plus Blog Collective
Hayley Carr hosted her dinner at Pescatori on Tuesday, and discussed the inspiration behind the 30 Plus Blog Collective and the plans for its future and what makes it so unique. Previously working within the industry has allowed her to provide the readers with honest perceptions and critiques regarding the products, instead of only being fed what a company’s marketing team has disclosed. There are currently 400 people in the collective, and is still growing! One of the main topics raised at the dinner was how the blog opened up a new age of conversation, which challenged perceptions and put them back on the agenda. Hayley described how this inclusive and positive movement is predominantly led by bloggers, which was encouraging for the diners, fellow bloggers and PR reps, to hear.

Our speakers were joined by: SilkFred, TreatNOW, MyBeautyMatches, Mrs Jonas Recommends, USPAAH, I Heart Beauty, The Beauty Hype, Taylor Made Beauty, Fighting Fifty, Found Some Paper, Russell & Bromley, Very Chic Geek, Rosalilium, Loved By Laura, Dream1ncolour, The Bookish ReaderTea, Cake & MakeMelissa Jane LeeLife & Lumes, The Body Shop, Blue Badge Style, 4D Data Centre and Solar Seeder amongst others.

Special thanks to our speakers James Hughes and Hayley Carr for making both evenings enjoyable for all.

For those of you who are new to TableCrowd – take a look at the full list of upcoming TableCrowd dinners and make sure to  have a look at our video to see what it’s like when you join us for dinner:

Next week’s dinners see us joining up with the team at eToro to launch their monthly Traders’ Network dinners, and Hayley Carr (aka London Beauty Queen) is also launching The 30 plus Blog Collective too. Read on to find out more:etoro2eToro Traders’ Network dinner
This is part of the series of monthly Traders’ Network dinners for eToro traders and community members. Yoni Assia, the founder and CEO will be hosting and will be joined by other members of the eToro family. The dinner’s topics will be on what’s happened in the markets since they last met and what’s going on now in the US and Eurozone.
Dinner is at 6:45pm on Monday 24 August at Mint Leaf Lounge, Bank

30plusDine with Hayley Carr, aka London Beauty Queen, to celebrate her launch of The 30 Plus Blog Collective
Have dinner, drinks and meet fellow bloggers and entrepreneurs to celebrate the launch of the new concept, The 30 plus Blog Collective, and discuss under-representation of 30+ women in the bloggersphere. Hayley will host the dinner and discuss why she launched the collective and the plans for its future.
Dinner is at 6:45pm on Tuesday 25 August at Pescatori, Fitzrovia

Take a look at the full list of upcoming TableCrowd dinners.

For those of you who are new to TableCrowd – have a look at our video to see what it’s like when you join us for dinner:

We had the great pleasure of welcoming Obica to our fantastic network of restaurants that put on our TableCrowd dinners. London Beauty Queen and British Beauty Blogger hosted their latest dinner at Obica’s Charlotte St restaurant, and Leila, founding partner of Spring Partners, spoke at the equally delicious Lima Floral, Covent Garden.lbqbbbDinner with London Beauty Queen & British Beauty Blogger
Hayley Carr (London Beauty Queen) and Jane Cunningham (British Beauty Blogger) hosted a dinner on the changing landscape of the blogging industry and how it is now ‘unrecognisable’ compared to the days when Hayley and Jane started.

Following their usual format of getting their fellow diners to write their questions down, Hayley and Jane used most of the evening to run a Q&A session from the submitted questions. These questions were mainly focused on commercialisation:

  • How do brands determine your worth?
  • How do you commercialise blogging?
  • When is the best time to ask for sponsorship?

They encouraged their diners to collaborate with brands early on instead of charging money, but to always understand their value. The second batch of the Q&A saw Hayley and Jane covering the topic of finding your niche. They recommended writing about your passion, as that would then become your USP.
springpartnersDine with Leila Rastegar Zegna, founding partner at Spring Partners
Leila joined an intimate dinner at Lima Floral to discuss using your network to grow your business. With her investment experience, Leila introduced her fellow diners to an investor community fund in San Francisco called, ‘First Round Capital’ that’s turning investing and the VC world on its head. They connect entrepreneurs with the tech, resources and the community they need straight away, with their goal to make a lasting impact.

There’s a tremendous benefit that comes from being a part of a community, and another firm she spoke about, Upside Partnership, takes this notion one step further by incentivising its community.

The average venture investor sits on 10 boards – that’s too many.

Rather than being the single conduit, it makes sense to create a community around an investment, for Spring Partners at least, they much prefer to take a smaller piece of a bigger pie.

Our speakers were joined by : Zoom Labs, Limeclip, Littledata, 93digital, Pivigo, TRULY, LexStep, Khunu, Face Place, I Heart Beauty, Baby2Body, Glowology, Accenture, Taylor Made Beauty, Beauty Seen PR, Natural Beauty Yearbook, Shiny Red, Alchemy PR, GPMD, Wonderlusting, Boots, Amie Natural Skincare, rewardStyle, Elemis and others.

Thanks to our speakers Leila, Hayley and Jane for doing a fab job this week.

150727 NWDWith the summer holidays well and truly underway (although the weather would have you think otherwise!), TableCrowd HQ has a few dinners lined up for those of you that haven’t absconded to far off lands this coming August. Be ready for September though, as we have loads of exciting dinners waiting in the wings just for you! Here’s what’s happening next week:

London Beauty Queen & British Beauty Blogger dinner [SOLD OUT]
Hayley Carr (London Beauty Queen) and Jane Cunningham (British Beauty Blogger) are hosting their latest dinner for the beauty blogging industry on the changing nature of the bloggersphere: disclosure & collaboration. They will be joined by brands, PRs and bloggers from the beauty world, who will hear them spill the beans on how the landscape will change and touch on the best way to collaborate for success.
Dinner is at 6:45pm on Tuesday 4 August at Obica, Fitzrovia

Dine with Leila Rastegar Zegna, founding partner at Spring Partners: using your network to grow your business
As founding partner of a new early stage venture capital fund based in London, Leila will be providing an after-dinner talk and informal Q&A on how to use your network to grow your business. Leila is an entrepreneur and investor across both the UK and UK. She has raised $70m for two ventures in Silicon Valley, and has strong ties in both London and Silicon Valley tech scene.
Dinner is at 6:45pm on Wednesday 5 August at Lima Floral, Covent Garden [SOLD OUT]

Take a look at the full list of upcoming TableCrowd dinners.

For those of you who are new to TableCrowd – have a look at our video to see what it’s like when you join us for dinner:

This week we had the pleasure of Gina Akers speaking at MyBeautyMatches’ latest digital beauty and Andrin Bachmann from Piton Capital, catch up on what happened below:

mbmMyBeautyMatches’ digital beauty dinner
TV Presenter, Gina Akers, joined MyBeautyMatches‘ dinner at Aubaine, Dover St, to offer her advice on how to get your brand on TV and in the press. With any press, Gina explained, it’s best to start with a light introduction to your products. Definitely refrain from making your first contact over the telephone.

Emails should have:

  • a catchy subject heading
  • a nice image or photo
  • focus on the key points of the brand (think Daily Mail headlines for daytime TV!)
  • it has to be something sensational – to shock, excite or amuse the viewers/readers and be something they can relate to

Can you jump on a story from local/national press and create an angle for your brand?

When you approach TV, there is no guarantee that you’ll get coverage unless you pay to sponsor a TV programme. Don’t let this deter you! Keep ‘bugging’ them, but in the nicest possible way. Certainly don’t bombard them – wait a few weeks then try again. It is also better to approach researchers rather than producers as they are usually too busy to answer. With radio, it’s a smaller team so it might be easier to gain access to the producer.

pitoncapitalDine with Piton Capital
Andrin Bachmann, a partner at Piton Capital provided the after-dinner talk at Pescatori on Tuesday evening covering the topic of investing in online businesses with network effects. As a hugely popular dinner, Andrin had a captive audience who heard him discuss his background as an entrepreneur before moving into investment.

During the Q&A, Andrin was asked some great questions including:

Q: Is there too much money chasing marketplace businesses?
A: “It’s like growing a plant.” Andrin answered, “There has to be a fundamental ecosystem in place.” He continued by using eBay as an example to explain this analogy.

Q: Which areas are ripe for disruption? Which areas might you be looking towards investing in?
A: The jobs market, estate agents, financial services.

Innovation is highly unlikely unless you challenge the regulatory environment.

Our speakers were joined by: Zoom Labs, Localoids, Treniq, BananaBerry, Fantastic Services, Hyghlyne, BorrowMyDoggy, MyGravity, S-Company, Littledata,, Mind Agilis, Stickyworld, Raremark, Klusstr, eRentz,, The Partners, Haveyouseen, HedgePo, Evry, Clocked, Rackspace, Yours Truly Organics, The Friction, Little Ondine, Curly By Nature, Cyrine Aromatherapie, Scrubbingtons, Mary Elizabeth Bodycare, Joliette Hair & Skin, Prettly, Argan Liquid Gold, Pink&Green Skincare and Virgo Health amongst others.

Special thanks goes to our speakers Gina Akers and Andrin Bachmann, as well as our partner Taylor Wessing.


Check out the upcoming TableCrowd dinners and see when you’ll be joining us for dinner.


nwd06.07.15What a treat we have in store for you next week! Grab the last few seats at our dinner with Piton Capital, or if you’re a beauty brand, blogger or work in the industry, ask for an invite to MyBeautyMatches’ digital beauty dinner. Here’s what you’ve got to look forward to:

Dine with Piton Capital: Investor in online businesses with network effects
Join your fellow entrepreneurs for dinner and a talk from Andrin Bachmann, partner at Piton Capital. With a sole focus to invest in businesses they believe can benefit from network effects, Piton Capital are stage and style-agnostic, investing from seed to late stage (€200k to €15m). Andrin has both entrepreneurial and investment experience, so take this chance to meet with him and discuss what you’re working on.
Dinner is at 6:45pm on Tuesday 7 July at Pescatori, Fitzrovia

MyBeautyMatches’ digital beauty dinner: How to get your brand on TV and in the Press
MyBeautyMatches, the UK’s largest online marketplace to shop beauty products online with personal recommendations and price comparisons, is holding their next digital beauty dinner for the beauty industry. Joining the dinner to provide an after-dinner talk and informal Q&A is none other than TV Beauty Presenter, Gina Akers. As part of the top 10% influencers in beauty, Gina became a start-up business owner of a 5 star hair and beauty salon and is now one of the most famous faces in the beauty media industry. Gina will be talking about how to secure coverage for your beauty brand on TV and in other press.
Dinner is at 6:45pm on Wednesday 8 July at Aubaine Mayfair, West End.

This week we had two dinners with the introduction of a new venue, Lima Floral to our TableCrowd restaurants. Here’s a quick rundown on what went on:

obh Dinner for HealthTech startups & NHS professionals
Taking place at one of our favourite haunts, The Green in Clerkenwell, our HealthTech dinner was co-hosted by Outcomes Based Healthcare. Nasrin Hafezparast, OBH’s Tech Lead led the dinner co-ordinating the usual introductions. The food was delicious with plates of succulent lamb being shared around the tables, not to mention the sublime chocolate brownie that is The Green’s signature dessert! The conversation flowed throughout the room, with laughter and some serious medical chat taking place.

mooDine with Moo’s brand manager, Cat Totty
Our intimate dinner on branding and the importance of creative in small businesses had the pleasure of being the first dinner hosted at Lima Floral in Covent Garden. Absolutely everyone that joined the dinner loved the new venue, with particular compliments for the food! Cat was a lovely, friendly speaker who brought a great energy to the dinner. There was a great atmosphere around the table and the conversation flowed naturally.

Her talk included discussions about the highs and lows of her career and her experience at Moo. Although Cat recently left Moo, she spent two years as their Brand Manager, taking the first year to enact the re-brand.

‘Disaster re-brand’ is easy to do as everyone is motivated for change, however for Moo, nothing was broken but everything was happening in an unstructured way. Their goals were to move away from print and head towards a more ‘tech’ direction and identity.

You can’t learn branding in a book

Branding is a personal experience; only time, and trial and error, build brand knowledge. It’s important to acknowledge that Big brand branding is totally different and irrelevant to small brand branding. Beware of being too detailed or granular – sometimes it’s simpler than you think.

Branding really needs a re-brand!

People think branding is all about logos, but what they don’t realise is that it’s also about the process of branding. Cat actively tries to avoid the ‘b’ word for exactly this reason!

Remember, without vision, passion and innate understanding, the brand doesn’t succeed. Apple without Jobs, Laura Ashley without Laura; how can brand managers ever compete with entrepreneurs?

Big thanks go to Cat Totty for speaking at our branding dinner, and our partners Outcomes Based Healthcare and Alma CG.


Take a look at what other dinners we have coming soon at TableCrowd.