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July
18
Thursday
8:00pm
50106

Metrics that matter: ways to measure social media ROI

at Zizzi - Paddington, Paddington (map)

Who's coming

Venue

Zizzi - Paddington

Italian
17 Sheldon Square, London, West London, UK, W2 6EP
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Started by:
Emily

Measuring social media ROI is one of the toughest challenges facing modern marketing. How do you place a value on a 'like' or 'follow'? What is the opportunity cost of NOT investing in social media? When we attempt to measure our social media success, how do we know which metrics are important?

We've got some ideas about how to approach this fascinating challenge and we'd love to hear your thoughts too.

The Wall

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Digital Byte London

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Founded: 07 October 2012

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Captain:
Emily