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September
18
Wednesday
6:45pm
Profile_dimt

Dine with founder of Fitch Brew: using crowdfunding to build a successful challenger brand

at dim t, Charlotte Street (map)

Who's coming

  • Sajni

    Hostess Extraordinaire, TableCrowd

  • Mike

    UK Finance, Ozone Coffee Roasters

  • Emily

    Founder, FITCH Brew Co

  • Rachel

Venue

dim t

32 Charlotte Street, London W1T 2NQ
Small_new_logo

Started by:
Table Crowd

Enjoy dinner drinks and a chance to meet…
Emily Fitch-Deeley is founder of FITCH, a UK-based soft drinks brewery launched in June 2017 with one simple mission; to challenge traditional perceptions about what can be done within soft drinks. The 7 strong range of coffees and now teas really push boundaries and explore new flavours and concepts within these two traditional and stagnant markets. FITCH raised £148.3k in an equity crowdfunding round raised in 2017 to launch the business – in just 29 hours! On the night, Emily will be sharing all on the art of crowdfunding as well as launching and growing a successful challenger FMCG brand.

This dinner is perfect for…
Startup founders and management level at startups working for a food, drink or FMCG focused business or a challenger brand. This dinner is not for service providers or advisors (unless a TableCrowd partner).
If you'd like to join but don't fall neatly within the above categories, please email us at hello@tablecrowd.com to discuss whether this is the right dinner for you. Also feel free to check out our other dinners as another might match you perfectly!

The dinner conversation will be…
Emily spent 10 years working in the drinks industry prior to Fitch, so understands both the food and drinks industry and the personal and professional requirements needed to take that risk and start your own brand! Take this opportunity to hear from Emily who will be talking about:
✓ Launching and growing a successful challenger brand.
✓ Using an equity crowdfunding round to launch your business.
✓ The art of crowdfunding.
✓ Marketing your challenger brand and creating a marketing strategy that drives success.

Who is Emily Fitch-Deeley?
Emily Fitch-Deeley is the founder of Fitch Brew, a UK-based coffee brewery launched in June 2017 with one simple mission; to challenge the way people see and drink coffee. After becoming obsessed with Cold Brew coffee during a trip to the US, Emily knew this was a category she wanted to explore back in the UK. As soon as she landed back at Heathrow, she quit her job and FITCH was born. To get the business going Emily took to crowdfunding with Crowdcube and in a mere 29 hours the capital was raised to launch the business, and she closed the round.

*Proud to partner with Crowdcube. They will be there on the night to answer all your burning crowdfunding questions!*

What’s included?
You get a private dining experience with a knowledgeable speaker, 2 course dinner with wine or 2 soft drinks plus highly curated and relevant crowd. This is a dinner, not a dropin event, so we ask that guests turn up on time and don’t leave until after the Q&A.

#MeetandEat

P.S. TableCrowd are offering complimentary cab rides home (£15) thanks to their partner, Gett, on first download of the app. Download the app in advance.

If you book a place and then can't make it, please make sure you tell us. An empty place at the table with your name card is not a great start to dinner!

Emily Fitch-Deeley is the founder of Fitch Brew, a UK-based coffee brewery launched in June 2017 with one simple mission; to challenge the way people see and drink coffee. After becoming obsessed with Cold Brew coffee during a trip to the US, Emily knew this was a category she wanted to explore back in the UK. As soon as she landed back at Heathrow, she quit her job and FITCH was born. To get the business going Emily took to crowdfunding with Crowdcube and in a mere 29 hours the capital was raised to launch the business, and she closed the round.

Emily Fitch-Deeley was lucky enough to find her career passion early on. She began working in the drinks industry in 2008 at Corona, and fell in love with the people, the brands, the innovation and the buzz. She went on to work for the likes of Pernod Ricard and BrewDog but all the while she knew she wanted to start her own drinks brand but unsure of what she wanted that to be.

FITCH’s mission is to constantly challenge traditional perceptions about what can be done within Soft Drinks. The 7 strong range of coffees, and now teas, really push boundaries and explore new flavours and concepts within these two traditional and stagnant markets.

For any dietary requirements, worry not, we have it covered, as long as we know in advance. If you are vegetarian, vegan, dairy free or gluten intolerant let us know by filling out the dietary requirements section in the your preferences section of your profile on the TableCrowd website.

One of the TableCrowd hosting team will be on hand to make sure you are welcomed through the door and introduced to the most relevant people to you.

For any advance questions about this dinner, it is best to reach us at hello@tablecrowd.com.

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