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Join us for dinner, drinks & a chance to meet others that share your interests, followed by an after-dinner talk and informal Q&A with Jenny Andersson, Curator of The Purposeful Enterprise Summit.
Over dinner and a few glasses of wine, Jenny will talk about how activating purpose in your business can increase engagement, profitability and productivity. Why is this important for your future success? A few key stats:
~ Unilever's Sustainable Living key brands - Dove, Ben & Jerry's, Lifebuoy - are providing 50% of the whole organisation's growth.
~ Deloitte's Millennials Report shows that 77% of male Millennials want to work with brands with social & environmental purpose, 83% of females think that businesses should deliver social value.
~ Purpose-led brands are outperforming traditional brands on shareholder value 9:1.
As a brand strategist, Jenny has worked with visionaries from brands including Patagonia, Timberland, Levi's & Virgin, who all had a purpose greater than pure profit - but which are also very profitable businesses! She's also worked with many SMEs who want to take traditional CSR and sustainability one step further to make a contribution to a sustainable future, where she has helped them face critical challenges in aligning social and environmental purpose with making their business better and more profitable.
Jenny will talk about how purpose-led initiatives can contribute to profitability and growth, as well as helping your brand better connect with customers.
Take this chance to meet Jenny and to talk to her over dinner about what you're working on and how activating purpose could help your business.
Price includes private dining experience with after dinner speaker, 2 course dinner with wine and highly curated and relevant networking.
P.S. TableCrowd are offering complimentary cab rides home (£15) thanks to their partner, Gett (Get Taxi!) on first download of the app. Details on the night.
Jenny is an expert in brand strategy and communications for purpose-led organisations. She has worked with some of the world’s most visionary brand leaders and entrepreneurs, consistently exploring ways to move from a business model of “bigger” to better’. ‘Better’ for these visionary leaders means aligning their brand behind beliefs and values and ensuring the customer experience is always consistent and coherent to drive greater engagement. ‘Better’ means their business is working to create positive change for the planet….whilst growing profitably.
Working up with visionaries from brands like Patagonia, Levi Strauss, Virgin, Timberland, Compassion in World Farming, WAF, RSPCA has made it possible for her to help them face critical challenges in aligning their socially and environmentally responsible brands with making their business better and more profitable.
As a brand strategist she supports entrepreneurs to develop their core purpose, beliefs and vision; and helps existing organisations who are ready to act to create shifts in how they do business, improve their prospects of becoming influential, leverage their possibility for purposeful business, while increasing their profitability.
This dinner is hosted by one of TableCrowd's wonderful hosts. She'll be looking after you on the night.
For any advance questions about this dinner, it is best to reach us at firstname.lastname@example.org.