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July
03
Wednesday
6:45pm
Profile_red

Dine with CEO of influencer marketing platform Peg: using influencer marketing to grow your business

at RedFarm, Covent Garden (map)

Who's coming

  • Mica

    CEO, Every Well Water Foundation

  • Nic

    Founder & CEO, Peg

  • Claire

    TableCrowd: COO and Chief Host, TableCrowd

  • Arit

    TableCrowd

  • Wei

    Finance Director, Headstart Financials Ltd

  • Christopher

    CEO SailChecker.com | Yacht Charter & Sailing, SailChecker.com

  • Mary

    Vice President, Credit Suisse

  • Gabriel

    Founder & CEO, Tutti

Venue

RedFarm

9 Russell Street, London WC2B 5HZ
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Started by:
Table Crowd

Enjoy dinner drinks and a chance to meet…
Nic Yeeles is co-founder and CEO of Peg.co, an end-to-end platform that powers influencer marketing, offering a suite of software that powers the influencer marketing for over 1,700+ companies, across 169 countries. Founded in 2014, Peg aims to change the way in which marketers identify and collaborate with YouTube and Instagram creators, with customers to date including Google, Unilever, Universal Music, Havas Media Group, Edelman and MediaCom. Nic will be sharing all on the influencer marketing space and how you can use influencer marketing to grow your own business.

This dinner is perfect for…
Startup founders and management level.
If you'd like to join but don't fall neatly within the above categories, please email us at hello@tablecrowd.com to discuss whether this is the right dinner for you. Also feel free to check out our other dinners as another might match you perfectly!

The dinner conversation will be…
Nic Yeeles has a wealth of experience in the influencer industry, starting back in 2012 when he worked for Simon Cowell's company Syco on YouTube content. With this in mind, this is a great opportunity to find out more about the impact of influencer marketing and to leave with ideas and inspiration for your own business. Nic will be talking about:
✓ What is influencer marketing and why should it matter to you and your business.
✓ The impact of influencer marketing and how to best measure its success.
✓ The importance of industry standards in influencer marketing.
✓ Choosing which influencers to work with.
✓ The story of Peg and working with brands such as Google, Unilever and Universal Music.

Who is Nic Yeeles?
Nic Yeeles is the co-founder and CEO of Peg.co, an end-to-end platform that powers influencer marketing, offering a suite of software that powers the influencer marketing for over 1,700+ companies, across 169 countries. Nic has worked with major global brands including Sony Music, Unilever, Adidas and Microsoft, as well as working with high profile online and offline personalities including Simon Cowell, Skrillex, Zoella, Epic Meal Time and Bethany Mota.

What’s included?
You get a private dining experience with a knowledgeable speaker, 2 course dinner with wine or 2 soft drinks plus highly curated and relevant crowd. This is a dinner, not a dropin event, so we ask that guests turn up on time and don’t leave until after the Q&A.

#MeetandEat

P.S. TableCrowd are offering complimentary cab rides home (£15) thanks to their partner, Gett, on first download of the app. Download the app in advance.

Nic Yeeles is the co-founder and CEO of Peg.co, an end-to-end platform that powers influencer marketing, offering a suite of software that powers the influencer marketing for over 1,700+ companies, across 169 countries.

Nic has worked with major global brands including Sony Music, Unilever, Adidas and Microsoft, as well as working with high profile online and offline personalities including Simon Cowell, Skrillex, Zoella, Epic Meal Time and Bethany Mota.

At the age of 12 years old, Nic started making videos as a hobby. He went on to be the founder of a video production company, a creative agency and co-ran the fastest growing YouTube channel in the world (gaining ~100m views) - all prior to building Peg.

In January 2019, Peg released Peg Performance - the first platform to truly measure the ROI of influencer marketing, allowing analytically minded marketeers to use influencer marketing as a new, powerful growth channel. Peg believe that independent video creators are the future of content and by building tools that help creators across the globe, they hope to improve the world's video content.

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For any dietary requirements, worry not, we have it covered, as long as we know in advance. If you are vegetarian, vegan, dairy free or gluten intolerant let us know by filling out the dietary requirements section in the your preferences section of your profile on the TableCrowd website.

One of the TableCrowd hosting team will be on hand to make sure you are welcomed through the door and introduced to the most relevant people to you.
For any advance questions about this dinner, it is best to reach us at hello@tablecrowd.com.

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