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February
20
Wednesday
6:45pm
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Dine with head of future brands team at Sainsbury’s: getting your challenger brand stocked

at RedFarm, Covent Garden (map)

Who's coming

  • Claire

    TableCrowd: COO and Chief Host, TableCrowd

  • Rob

    Co Founder & Director, Grocery Accelerator Ltd

  • Von
  • Mike

    Co-Founder, Troo Foods Ltd

  • Andrew

    Founder & CEO, BoroughBox

  • Sharon

    Founder, Freyda

  • Andrew

    Co-Founder & MD, Aduna

  • Stuart

    MD, ManiLife

  • Mike

    Founder & CEO, Brushbox

  • Julie

    Director, Yellowfinch Marketing

  • Rupert

    CEO, Something & Nothing

  • Karen

    | Managing director | Best selling author | Speaker, Cream and Country/The food mentor

  • Aneisha +1

    Co Founder, Scrumbles

  • Valerie

    Founder/CEO, ProToGo

  • Marianna

    Founder, Hullabaloo

  • Jessica

    Founder & Chief Bandit, Little Bandits

  • Charlie
  • Ant

    Founder, Push Chocolate

  • Nicci

    CEO/ Founder, Re:Nourish

  • Sophie

    Founder, Little Tummy

  • Tom

    Retail Food Development | Business Strategy | Food Service Development, Visionary Food Solutions

  • Fraser

    Founder of SuperJam, Co-Founder of Beer52.com

  • Zsolt

    Founder, Fellow Creatures - Vegan Chocolate

  • Milena

    Future Brands Origination and Investment, Sainsbury's

Waiting List

Venue

RedFarm

9 Russell Street, London WC2B 5HZ

Enjoy dinner, drinks and a chance to meet…
Milena Lazarevska is Head of Future Brands Origination and Investing at Sainsbury’s, the leading multi-billion pound chain of UK supermarkets. Milena’s team are always looking for exciting and distinctive brands that Sainsbury’s shoppers will love. This is a great opportunity to meet and chat with Milena and to find out all on getting your own challenger brand stocked.

This dinner is perfect for…
Strict criteria: Startup founders of, or C-level at, challenger brands within food and drink.
If you'd like to join but don't fall neatly within the above categories, please email us at hello@tablecrowd.com to discuss whether this is the right dinner for you. Also feel free to check out our other dinners as another might match you perfectly!

The dinner conversation will be…
With a mission to find challenger brands that customers can’t get anywhere else, Milena is keen to meet with entrepreneurs and young brands that Sainsbury’s could partner with in the future. Take this opportunity to hear from Milena who will share all on:
✓ Getting your challenger brand stocked.
✓ Pitching your brand to a national supermarket chain - the key do’s and don'ts.
✓ Understanding the process, from initial introduction, pitching, to getting stocked.
✓ Key success stories of finding, supporting and scaling challenger brands across Sainsbury’s.

Who is Milena Lazarevska?
Milena Lazarevska is Head of Future Brands Origination and Investing at Sainsbury’s. She joined the team early 2018 and is always on the hunt for new and innovative food and drink challenger brands that Sainsbury’s customers will love. A scientist by training, Milena started her career as a strategy consultant at Bain and Company and her passion for food and drink led her to Sainsbury’s in 2014. Since 2014, she has held senior roles in strategy and trading, including leading the buying function for canned goods, food enhancers, hot beverages, and homebaking, with sales of over £1b.

What’s included?
You get a private dining experience with a knowledgeable speaker, 2 course dinner with wine or 2 soft drinks plus highly curated and relevant crowd. This is a dinner, not a dropin event, so we ask that guests turn up on time and don’t leave until after the Q&A.

#MeetandEat

P.S. TableCrowd are offering complimentary cab rides home (£15) thanks to their partner, Gett, on first download of the app. Download the app in advance.

Milena Lazarevska is Head of Future Brands Origination and Investing at Sainsbury’s. Milena joined the Future Brands team in early 2018 and is always on the hunt for new and innovative food and drink challenger brands that Sainsbury’s customers will love. A scientist by training, Milena started her career as a strategy consultant at Bain and Company and her passion for food and drink led her to Sainsbury’s in 2014. Since 2014, she has held senior roles in strategy and trading, including leading the buying function for canned goods, food enhancers, hot beverages, and homebaking, with sales of over £1b.

Combining her passion for food and drink with an analytical mindset and expertise in retail trading, Milena and the Future Brands team are perfectly placed to find, partner with and grow challenger brands at Sainsbury’s.

For any dietary requirements, worry not, we have it covered, as long as we know in advance. If you are vegetarian, vegan, dairy free or gluten intolerant let us know by filling out the dietary requirements section in the your preferences section of your profile on the TableCrowd website.

One of the TableCrowd hosting team will be on hand to make sure you are welcomed through the door and introduced to the most relevant people to you.

Our Food & Drink Ambassador is Rob Ward, founder of the Grocery Accelerator - the place where investors and trade buyers meet high potential, early stage food & drink brands.

For any advance questions about this dinner, it is best to reach us at hello@tablecrowd.com.

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