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The real Zoopla story: zero to £1bn IPO within seven years using SEO

at The Anthologist, The City (map)

Who's coming

  • Michael

    Counsel, Shepherd and Wedderburn

  • Gerry

    Owner, Bear Smyth Ltd

  • Anna

    ceo, Baguinita ltd

  • Alex

    Founder & MD, 93digital

  • Emmanuelle

    Research Director , Analayse-Concept ltd

  • Tamara

    Founder & CEO, Live Better With

  • Greg

    Co-Founder, CMO, Inspire Digital

  • Andrew

    Co-founder, Grist

  • Daria

    COO, Project42

  • Host

    Senior Executive, Starcom MediaVest Group

  • Simon

    Founder, INK

  • Aminur

    CEO, Volar

  • Elizabeth Reilly

    Talent/People Director, Elizabeth Reilly & Associates

  • Alan

    Managing Director, Host Digital

  • Richard

    Co-founder, OttaVivo Ltd

  • Priyanka

    Founder/Ceo, Plinth Portfolio Solutions Limited

  • Paul

    --, Green Man Gamng

  • Ryan +2

    Co-Founder, Shoreditch | We're hiring!

  • Bruce

    Director, People Tree Fair Trade Group Ltd

  • Vince

    Founder, zeVie Cars

  • Mary Louise

    Managing Director, Rapporta

  • Simon

    Founder @ Blue Array SEO consulgency®, Blue Array SEO

  • Hasanain

    Co-founder, Solid Startup

  • Sarah

    Head of Engagement and Communication, Raremark

  • Hanna

    Head of Organic Marketing, Hubble


The Anthologist

Modern European
58 Gresham Street, London, City of London, UK, EC2V 7BB


Started by:

Join us for dinner, drinks & a chance to meet fellow entrepreneurs & professionals, followed by an after-dinner talk and informal Q&A with Simon Schnieders. Simon is the founder of SEO agency Blue Array Ltd. Previously Simon headed up SEO for some of the UK’s leading brands and start-ups including; Zoopla, Mail Online and

Search engine optimisation (SEO) is a form of marketing that means your business will appear more highly in the organic search rankings on Google. It is important for credibility, awareness, traffic and ultimately, new customers. Done right, it can bring the highest ROI of all forms of marketing. So “doing it right” is the topic at this dinner.

Simon is an expert in SEO and has a wealth of experience to share. He will be taking us through the Zoopla case study and giving us SEO tips and tricks that can be applied to your business to make a measurable impact. Join us for this great opportunity to meet Simon, get the inside scoop, as well as to enjoy dinner and drinks with others who have SEO on their minds.

Price includes private dining experience with after dinner speaker, 2 course dinner with wine and highly curated and relevant networking.


P.S. TableCrowd are offering complimentary cab rides home (£15) thanks to their partner, Gett (Get Taxi!) on first download of the app. Details on the night.

Founder of Blue Array Ltd, a boutique SEO consulgency (a consultancy and agency hybrid) with client including Time Inc., Simply Business, EMAP & Doctify.

Simon is both an angel investor and adviser at and mentor at MassChallenge to some of the next gen. of UK upstarts (no equity and not-for-profit).

Many years ago he started in the infancy of affiliate marketing. Back then SEO was yet to be coined and they were called 'Webmasters'​; he still considers himself the latter first and foremost with an ability to build sites and rapidly deploy to mass market from the ground up. He now specialises in 'large scale SEO'​ typically with sites over 1m+ indexable pages.

Former successes include;

Heading up SEO for Zoopla Property Group plc, (start to £1bn IPO in 7 years) driving the groups fastest growing upstream channel (driving double digit million numbers)).

A 40% mean av. YoY non-brand organic search traffic increase for the European Directories Group of operating companies.

Prior to this a 130% increase for *Mail Online, (Between August 2008 and June 2009). A 300% increase in organic, Google derived non-brand traffic for, (2007-2008).

For any dietary requirements, including vegetarians, please ensure you have completed your dietary needs in your profile.

Delicious 2 course dinner with wine.


Chicken satay, peanut sauce

Prawn lollipops, sweet chilli & soy

Salted ricotta, summer beets, toasted almonds (v)

Crispy squid, lemon mayonnaise


Thai coconut curry with chicken, basmati rice

Cheese burger, 8oz british beef, lettuce, tomato, mayo & chips

Quinoa bowl, avocado, edamame beans, spinach, pomegranate, lemon (v)

Fish pie, cheddar potato crust

This dinner is hosted by one of TableCrowd's wonderful hosts. She'll be looking after you on the night.

For any advance questions about this dinner, it is best to reach us at

The Wall