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Digital Beauty Dinner: The "do's and don'ts" of promoting your own brand

at The Avenue, Pall Mall (map)

Who's coming

  • Mandy
  • Host

    Founder & CEO,

  • Lbq (Hayley)

    Blogger, Brand & Social Media Consultant, LBQ Consultancy Services

  • Aarti

    Blogger/ Marketeer,

  • Charlotte +1

    Senior Account Executive, Beauty Seen

  • Deli

    Hostess Extraordinaire, TableCrowd

  • Tracey

    Editor, Fighting Fifty

  • Gemma

    Commercial Strategy and Partnerships Manager, My Beauty Matches

  • Michelle

    Operations Manager, Bellecell

  • Kasia

    Director, Bellecell

  • Gemma +1

    Blogger Outreach Manager, Type the Hype

  • Simon

    Head of Sales, Atosho

  • Claire

    Senior Brand Marketing Manager, The Hut Grouop

  • Jan

    Business Development Director, Janiro Ltd

  • Anna

    PR & Marketing Manager, My Beauty Matches


The Avenue

7-9 St James's Street, London SW1A 1EE


Started by:

Join us for dinner, drinks & a chance to meet others working in, and interested in, digital beauty.

Hayley Carr, beauty blogger and consultant from London Beauty Queen and The 30+ Blog and Nidhima Kohli, the founder of MyBeautyMatches will be hosting the next digital beauty dinner and covering the "do's and don'ts" of promoting your own brand.

Hayley, 1 of UK's top multi -award winning beauty blogger and consultant to some of UK's biggest beauty retailers will be covering the “do's and don’t” of promoting your brand to bloggers and of promoting your own blog.

Nidhima, the founder of UK's largest online marketplace to buy beauty products with personalised recommendations and price comparisons, will be covering the “do’s and don’t” of promoting your brand to get listed with online retailers and of how to reach your target consumers.

Join us for a chance to meet Hayley and Nidhima informally over dinner and to ask all those burning questions.

The cost includes private dining experience with speaker, 2 course dinner with wine plus highly curated and relevant networking.


P.S. TableCrowd are offering complimentary cab rides home (£15) thanks to their partner, Gett! on first download of the app. Details on the night.

>Hayley Carr, London Beauty Queen
Starting off in the cosmetics industry as a brand manager, Hayley soon began blogging about all things beauty from an insider’s perspective – what does the product really do and is it worth the money? She was nominated for a Cosmopolitan Blog Award within four months of launching London Beauty Queen. She has since won the P&G Beauty and Grooming Award for best beauty blog in 2013, been named The Rodial Beautiful Award's best blog in 2012, judged the British Hairdressing Awards, Debenhams and Tesco Beauty Awards, appeared as Harrods ‘blog of the week’ and written for publications including as Company and Tesco magazine. She's also been featured in The Sun, The Daily Mail and Heat, as well as being named one of Fabulous magazine’s ‘top five blogs that will change your life.

>Nidhima Kohli,

Nidhima is the founder of MyBeautyMatches - MBM (previously My Beauty Compare).

MBM makes it easier to make the right beauty product decisions fast. For consumers we are the biggest online marketplace for beauty with personal recommendations and for businesses we are a consumer facing beauty analytics company with hyper personalised shopper data.

MBM has won various awards and she's been nominated as 1 of the top rising stars of 2014 as well as 1 of the top women in leadership by The Guardian. She is now a speaker at many events for beauty, technology and digital marketing.

She believes in building things which are simple, useful and scalable.

Previously she pulled a 7 year sprint in the world's biggest Investment Banks working closely with the CEOs in Strategy. Looking at data, she built the £7b budget for Credit Suisse and also qualified on the side as an international beautician.

For any dietary requirements, including vegetarians, please ensure you have completed your dietary needs in your profile.

~ Main ~
> Seared sea trout – malted cauliflower and almond
> Wild mushroom cannelloni – sunchoke veloute (on request for vegetarians)

~ Dessert ~
Citrus cheesecake – pistachio & ponzu

~ Wine & soft drinks ~

This dinner is hosted by Nidhima and Hayley. One of TableCrowd's wonderful hosts will also be there on the night to look after you.

For any advance questions about this dinner, it is best to reach us at

The Wall