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Solicitor, Keystone Law
JOURNALIST/PUBLISHER, JayKay Media Inc
Head Sales and Marketing, Innometrics
Founder at Jackopaw, Jackopaw
COO, TrafficLight Solutions
Hair & Makeup Artist/Educator/Beauty Writer
Senior Executive, Starcom MediaVest Group
COO, Buto, The professional video platform
TableCrowd: COO and Chief Host, TableCrowd
Co-founder , Sessions by Kate Hughes
Brand Development Manager, rewardStyle
Co-founder, Amondo Ltd
Founder, Drinki Ltd
Founder & Insights Director, Per4mance Insight
CEO & Founder, Attest
We’ll enjoy dinner, drinks & a chance to meet fellow entrepreneurs, followed by an after-dinner talk and informal Q&A with Jim Kite. Jim leads Starcom MediaVest Group’s relationships with tech startups, by connecting their clients with products and services of exciting tech startups.
Starcom MediaVest Group is a media and advertising agency obsessed with technology, data and people. They work with clients including Samsung, P&G, Lidl & Heineken to name a few. Through NextTECHnow , Jim focusses on opportunities in adtech, including digital, data, social, mobile and content tech platforms.
As a new business, it can sometimes to feel impossible to reach established brands and corporates. Even when you know your offering could be of massive value to them.
Jim will talk about things from the other side of the table, what brands are looking for, what challenges they face and how to grab their attention. He’ll also spill the beans with examples of how SMG brands have worked with startups in the past, together with upcoming opportunities.
Take this chance to meet Jim and to talk to him informally over dinner about what you’re working on.
Price includes private dining experience with after dinner speaker, 2 course dinner with wine and highly curated and relevant networking.
P.S. TableCrowd are offering complimentary cab rides home (£15) thanks to their partner, Gett (Get Taxi!) on first download of the app. Details on the night.
Jim Kite, Strategic Development Director, Starcom MediaVest Group
Jim Kite is charged with the development and organisational management of SMG’s strategic product that covers intelligence, insight and start-up partnerships. This includes Executive responsibility for SMG London’s Audience & Measurement team.
A recognized leader in driving innovative research, Jim has spearheaded groundbreaking studies on many of the industry’s hottest topics such as consumer engagement, word-of-mouth, video on demand, set top box data and in-store media. Recently, he has been leading SMG’s efforts to evaluate the role and business contribution of social media through a combination of consumer research and real-time social media owner data. With the launch of SMG’’s Human Experience Company proposition Jim is also working on tools and systems to support experience planning and measurement. As a passionate advocate of practical solutions to client and business challenges, Jim is now leading the SMG London relationship with tech start-ups (NextTECHnow) which connects client briefs with start-up company products. His particular area of focus is adtech - digital, data, social , mobile and content tech platforms
Jim joined SMG in 2005 in the US via MediaVest New York and returned to his native UK in late 2009. In the US he led a team of 38 insight, research and data experts who pioneered many client initiatives such as the use of digital set-top box TV data for media accountability and developing tools that take advertising tracking and consumer response data and correlating them to sales.
Jim is a highly sought-after expert frequently quoted in the press. Most recently he has been featured in Marketing Week, New Media Age, Advertising Age, The DRUM, Campaign, Adweek and the Financial Times.
A 25 year veteran of the media and marketing services industry, Jim was previously the EVP, Director of Global Research at Universal McCann for eight years, starting in London and transferring to the New York HQ. At Universal McCann he developed proprietary research, insight and planning tools, the most far-ranging of which was the 50-country Media in Mind study.
Prior to Universal McCann, Jim was head researcher at BSkyB where he was a key architect behind the establishment of a satellite TV audience currency in the UK.
He tweets: @jim_smg
They tweet: @SMG_London
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