Dine with Director of Fighting Fifty: succeeding in the over 50s market

Enjoy dinner drinks and a chance to meet…
Tracey McAlpine is Director of Fighting Fifty, a health, beauty, fitness and lifestyle platform for women over fifty. Creating the platform FightingFifty.co.uk to challenge the perceptions of older women, Tracey has built an information hub and online magazine, where women can obtain information on how to look good, feel great and positively age in the future. Tracey is in the perfect position to offer insights into how to capture this lucrative and sizeable market.

This dinner is perfect for…
Business Owners, CEOs and marketing professionals.
If you'd like to join but don't fall neatly within the above categories, please email us at hello@tablecrowd.com to discuss whether this is the right dinner for you.

The dinner conversation will be…
Tracey McAlpine is passionate about changing stereotypical perceptions about the baby boomer generation. She know the demographic inside out and will be speaking about:
✓ Understanding the over 50’s market.
✓ Ignore them at your peril! Why the over 50’s can be such a lucrative market for your business.
✓ Marketing do’s and dont’s when looking to capture the baby boomer!
✓ Examples of spot-on over fifties marketing campaigns.
Expect to leave the table with a deeper understanding of the over fifties market, together with practical advice for your business.

Who is Tracey McAlpine?
Tracey McAlpine is the Director of Fighting Fifty, a health, beauty, fitness and lifestyle platform for women over fifty. After leaving school, Tracey worked in advertising and marketing at a number of leading advertising agencies, including Saatchi & Saatchi. Tracey put her work career on hold when her daughter was born, but fast forward to her early fifties, and after identifying a clear gap in the marketplace, she took her advertising and marketing skills and experience to create Fighting Fifty.

What’s included?
You get a private dining experience with a knowledgeable speaker, 2 course dinner with wine plus highly curated and relevant crowd.

#MeetandEat

P.S. TableCrowd are offering complimentary cab rides home (£15) thanks to their partner, Gett, on first download of the app. Download the app in advance.