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April
25
Tuesday
6:45pm
29041
Band-soldout

Dine with Director of Fighting Fifty: succeeding in the over 50s market

at The Modern Pantry, Clerkenwell (map)

Who's coming

  • Suzanne

    Founder, Frugl

  • James

    Co-Founder and Co-Director, SP+EE

  • Tracey

    Editor, Fighting Fifty

  • Gil

    Pioneering Fastest growing Retiremet Lifestyle Market- Active 50+ Retirement Holiday Living Community Resorts, summers Villages

  • Jacynth

    CEO/Founder, the-Bias-Cut.com & Ageism Is Never In Style

  • Aneka

    Hostess Extraordinaire, TableCrowd

  • Anuj

    Commercial Adviser

  • Paul

    Co-Founder, Jo Divine

  • Samantha

    Co-Founder, Jo Divine

  • Ryan

    Videographer, Williams Lea

  • Orla

    Designer, Eastex (StyleGroupBrands)

  • Amanda

    Assistant Buyer, Style Group Brands

  • Gillian

    Brand Director, Style Group Brands

Venue

The Modern Pantry

International
47 - 48 St John's Square, Clerkenwell, London, EC1V 4JJ
Small_new_logo

Started by:
Table Crowd

Enjoy dinner drinks and a chance to meet…
Tracey McAlpine is Director of Fighting Fifty, a health, beauty, fitness and lifestyle platform for women over fifty. Creating the platform FightingFifty.co.uk to challenge the perceptions of older women, Tracey has built an information hub and online magazine, where women can obtain information on how to look good, feel great and positively age in the future. Tracey is in the perfect position to offer insights into how to capture this lucrative and sizeable market.

This dinner is perfect for…
Business Owners, CEOs and marketing professionals.
If you'd like to join but don't fall neatly within the above categories, please email us at hello@tablecrowd.com to discuss whether this is the right dinner for you.

The dinner conversation will be…
Tracey McAlpine is passionate about changing stereotypical perceptions about the baby boomer generation. She know the demographic inside out and will be speaking about:
✓ Understanding the over 50’s market.
✓ Ignore them at your peril! Why the over 50’s can be such a lucrative market for your business.
✓ Marketing do’s and dont’s when looking to capture the baby boomer!
✓ Examples of spot-on over fifties marketing campaigns.
Expect to leave the table with a deeper understanding of the over fifties market, together with practical advice for your business.

Who is Tracey McAlpine?
Tracey McAlpine is the Director of Fighting Fifty, a health, beauty, fitness and lifestyle platform for women over fifty. After leaving school, Tracey worked in advertising and marketing at a number of leading advertising agencies, including Saatchi & Saatchi. Tracey put her work career on hold when her daughter was born, but fast forward to her early fifties, and after identifying a clear gap in the marketplace, she took her advertising and marketing skills and experience to create Fighting Fifty.

What’s included?
You get a private dining experience with a knowledgeable speaker, 2 course dinner with wine plus highly curated and relevant crowd.

#MeetandEat

P.S. TableCrowd are offering complimentary cab rides home (£15) thanks to their partner, Gett, on first download of the app. Download the app in advance.

Tracey McAlpine is the Director of Fighting Fifty, a health, beauty, fitness and lifestyle platform for women over fifty. After leaving school, Tracey worked in advertising and marketing at a number of leading advertising agencies, including Saatchi & Saatchi. Tracey put her work career on hold when her daughter was born, but fast forward to her early fifties, and after identifying a clear gap in the marketplace, she took her advertising and marketing skills and experience to create Fighting Fifty.

Fighting Fifty brings the best information from the health and beauty industries straight to the reader, in an easily accessible format through a strong online presence and social media, as well as in person at hosted events.

As a member of CEW UK and the Mature Marketing Association, Tracey is in the perfect position to offer insights into how to capture this lucrative market.

Aneka, one of the TableCrowd hosting team will be on hand to make sure you are welcomed through the door and introduced to the most relevant people to you.

Aneka started her career as a professional dancer but due to becoming ill with meningitis she hung up her tutu and discovered her love of turning nothing into something - entering the life of a entrepreneur and since then has not looked back. Setting up a Lifestyle Management company that has thrown celebrity events that has received international press coverage to providing business development for clients in the entertainment industry Aneka is a natural host!

For any advance questions about this dinner, it is best to reach us at hello@tablecrowd.com.

For any dietary requirements, worry not, we have it covered, as long as we know in advance. If you are vegetarian, vegan, dairy free or gluten intolerant let us know by filling out the dietary requirements section in the your preferences section of your profile on the TableCrowd website.

2 course dinner with wine or soft drinks.

Starters

Grilled aubergine, yuzu & tamari dressing, crispy shallots

Cornish crab rarebit, shichimi

Castelfranco radicchio, hazelnut, kaniwa, avocado, purple sprouting broccoli & pomegranate molasses roast red onion salad, sherry vinegar dressing (starter or main)

Mains

Thai yellow vegetable curry, steamed brown rice, chicory, peanuts, lime

Panko chicken escalope, sautéed wild garlic, leek & yuzu puree, bacon & mustard sauce

The Wall